[senior industry tour] 18650 "new recruits" Zhonghe power's fighting methods and supporting strategies
Date of issue:2019-05-22 Views:399
This article is from the information of lithium battery industry of hi tech | famous website of lithium battery industry in China
The increasingly fierce competition in the power battery market forces a large number of cylindrical battery enterprises to turn their business, and the bicycle lithium battery market with broad market demand also attracts the attention of many new entrants.
On May 16, 2019, the national research tour of the lithium supply chain of high tech industry entered Hefei Zhonghe Power New Energy Technology Co., Ltd. (hereinafter referred to as Zhonghe power), and discussed with its relevant principals about the market planning, product development, industry development trend and other topics.
Zhonghe power was founded in July 2018. Its predecessor is mainly engaged in the research and development, manufacturing and sales of energy storage lithium-ion batteries. The company plans to invest 500 million yuan in 2019 to build a lithium-ion power battery key parts industrial park with an annual production capacity of 50000 sets of lithium-ion power batteries and an annual production capacity of 4.5gwh lithium-ion power batteries. The products are widely used in two wheel bicycle / tricycle, low-speed car, energy storage and other markets.
"The company's current product market focuses on micro power (two wheel / three wheel vehicle), low-speed vehicle, power and energy storage. This year, the proportion of E-bike business will reach about 80%." Sheng Baolei, deputy general manager of pack Business Department of Zhonghe power, told Gaogong Lithium Battery Co., Ltd. that after the implementation of the new national standard, it means that the living space of over standard electric vehicles is becoming smaller and smaller, and the national standard vehicles and lithium electric vehicles will usher in great development.
For the express delivery and take away industries that use electric vehicles as the main alternative tools, due to the latest standards of vehicle weight and maximum speed per hour, it provides a broader development space for replacing lead-acid battery with lithium battery, and also provides new development opportunities for cylindrical power battery enterprises.
However, as a new recruit in the industry, in the 18650 cylindrical battery field of "experts like forest", in the face of peers with certain competitive advantages in terms of capacity scale, brand reputation, customer accumulation, etc., Zhonghe power does not have a competitive advantage in price war.
Therefore, Zhonghe power's strategy is not to fight the price war, but to accurately position the market segments, select some high-quality customers with higher requirements for products to carry out strategic cooperation, achieve mutual benefit and win-win results, and improve the market competitiveness of the company by improving the price performance ratio of products.
In order to further speed up the company's market layout in the field of lithium battery for bicycles, Zhonghe power has built four production lines of battery pack for electric bicycles in 2018, which currently has the capacity of 500 sets of battery pack for electric bicycles per day.
In June 2019, the first core production line will realize general production. The ternary lithium battery core with the main product of 18650-2600mah will form an annual production capacity of 25 million cells by the end of 2019, with an output value of 120 million.
In 2020, Zhonghe power will have the capacity of 600000 electric cells per day and 50000 sets of electric vehicle batteries per year. At the same time, the company will also launch the soft pack lamination core project, increase the capacity of soft pack battery, and enter the new energy vehicle market.
It is worth mentioning that this activity has been strongly supported by Shenzhen hyunshuo Intelligent Manufacturing Technology Co., Ltd. and Shanghai Bochuang Electric Co., Ltd. in the future tour report, the lithium battery of hi tech will bring more information of lithium battery enterprises and share new solutions of supply chain enterprises.
Click the series report of national survey tour for good products in supply chain 2019 of high tech lithium battery to see more highlights.
This article is from the information of lithium battery industry of hi tech | famous website of lithium battery industry in China
The increasingly fierce competition in the power battery market forces a large number of cylindrical battery enterprises to turn their business, and the bicycle lithium battery market with broad market demand also attracts the attention of many new entrants.
On May 16, 2019, the national research tour of the lithium supply chain of high tech industry entered Hefei Zhonghe Power New Energy Technology Co., Ltd. (hereinafter referred to as Zhonghe power), and discussed with its relevant principals about the market planning, product development, industry development trend and other topics.
Zhonghe power was founded in July 2018. Its predecessor is mainly engaged in the research and development, manufacturing and sales of energy storage lithium-ion batteries. The company plans to invest 500 million yuan in 2019 to build a lithium-ion power battery key parts industrial park with an annual production capacity of 50000 sets of lithium-ion power batteries and an annual production capacity of 4.5gwh lithium-ion power batteries. The products are widely used in two wheel bicycle / tricycle, low-speed car, energy storage and other markets.
"The company's current product market focuses on micro power (two wheel / three wheel vehicle), low-speed vehicle, power and energy storage. This year, the proportion of E-bike business will reach about 80%." Sheng Baolei, deputy general manager of pack Business Department of Zhonghe power, told Gaogong Lithium Battery Co., Ltd. that after the implementation of the new national standard, it means that the living space of over standard electric vehicles is becoming smaller and smaller, and the national standard vehicles and lithium electric vehicles will usher in great development.
For the express delivery and take away industries that use electric vehicles as the main alternative tools, due to the latest standards of vehicle weight and maximum speed per hour, it provides a broader development space for replacing lead-acid battery with lithium battery, and also provides new development opportunities for cylindrical power battery enterprises.
However, as a new recruit in the industry, in the 18650 cylindrical battery field of "experts like forest", in the face of peers with certain competitive advantages in terms of capacity scale, brand reputation, customer accumulation, etc., Zhonghe power does not have a competitive advantage in price war.
Therefore, Zhonghe power's strategy is not to fight the price war, but to accurately position the market segments, select some high-quality customers with higher requirements for products to carry out strategic cooperation, achieve mutual benefit and win-win results, and improve the market competitiveness of the company by improving the price performance ratio of products.
In order to further speed up the company's market layout in the field of lithium battery for bicycles, Zhonghe power has built four production lines of battery pack for electric bicycles in 2018, which currently has the capacity of 500 sets of battery pack for electric bicycles per day.
In June 2019, the first core production line will realize general production. The ternary lithium battery core with the main product of 18650-2600mah will form an annual production capacity of 25 million cells by the end of 2019, with an output value of 120 million.
In 2020, Zhonghe power will have the capacity of 600000 electric cells per day and 50000 sets of electric vehicle batteries per year. At the same time, the company will also launch the soft pack lamination core project, increase the capacity of soft pack battery, and enter the new energy vehicle market.
It is worth mentioning that this activity has been strongly supported by Shenzhen hyunshuo Intelligent Manufacturing Technology Co., Ltd. and Shanghai Bochuang Electric Co., Ltd. in the future tour report, the lithium battery of hi tech will bring more information of lithium battery enterprises and share new solutions of supply chain enterprises.
Click the series report of national survey tour for good products in supply chain 2019 of high tech lithium battery to see more highlights.
